UEFA has today announced that AXA has become an official global partner of UEFA Women’s EURO 2025, taking place in Switzerland across eight host cities from 2 to 27 July 2025. Already a major supporter of women’s football in Switzerland as the title sponsor of the Swiss women’s national league …
Read More »Hankook Tire renews UEFA Europa League & UEFA Conference League sponsorships!
UEFA has today announced that longtime partner Hankook Tire will renew its sponsorships of the UEFA Europa League and UEFA Conference League for the 2024–27 commercial cycle. A UEFA Europa League partner since 2012, the agreement will see Hankook’s second brand Laufenn sponsor the UEFA Conference League, while its electric …
Read More »FC Bayern Munich and Paulaner extend partnership until 2031!
FC Bayern and Paulaner have extended their partnership for a further seven years, meaning the agreement will run until 2031. The cooperation has so far included the club’s men’s first team and Legends, as well as FC Bayern Basketball, and in future it will also include the successful FC Bayern …
Read More »Bengaluru FC VIDEO: IVF Awareness with Bangalore Baptist Hospital!
Through their partnership with Bangalore Baptist Hospital, Bengaluru FC aim to raise awareness about In Vitro Fertilization and its potential impact on the community.
Read More »Manchester United & Maybank launch new co-branded credit card in Indonesia!
Manchester United and Maybank have further strengthened their partnership with the launch of their latest co-branded credit card in Indonesia. In 2023, Manchester United and Maybank announced the extension of their successful 13-year partnership into Indonesia – adding a fourth ASEAN country to their existing co-branded products available to customers …
Read More »DFB & Volkswagen extend partnership to 2028!
The German Football Association (DFB) and Volkswagen will continue their successful partnership for at least another four years. Both sides have agreed to extend the sponsorship deal, which has been in place since 1st January 2019, until 31st July 2028. Volkswagen remains the main partner of the DFB. Oliver Blume, …
Read More »Klarna becomes official partner of Germany Men’s National Team!
Klarna, one of the world’s leading payment service providers, has become a partner of the Germany men’s national football team. The partnership will run until at least 2026 and includes this summer’s European Championship on home soil, as well as the two pre-tournament friendly matches against Ukraine on June 3 …
Read More »PUMA signs AC Milan and French star Theo Hernandez!
Global sports company PUMA has today unveiled AC Milan and French star Theo Hernández as the latest member of the PUMA Fam. The dynamic left-back will become one of the lead PUMA ULTRA stars, joining Kingsley Coman, Antoine Griezmann, Cody Gakpo, Kyle Walker, and Memphis Depay. At just 26 years …
Read More »WHOOP announces Global Partnership with Cristiano Ronaldo!
WHOOP, the human performance company, today announced Cristiano Ronaldo, the legendary football icon, as an official global ambassador and investor. This represents one of Ronaldo’s most significant investments to date. Ronaldo joins the company’s growing roster of global ambassador investors, including Patrick Mahomes, Michael Phelps, Eli Manning, Rory McIlroy, and …
Read More »Championing Potential: The Power of Sponsorship in African Football!
In a landmark affirmation of the synergies between commerce and sporting excellence, the Confédération Africaine de Football (CAF) celebrates the profound impact of corporate partnerships, exemplified by our ongoing relationship with QNET. This collaboration highlights the pivotal role of sponsorship in advancing football across the African continent. As the governing …
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