Sponsorship

In a proud moment for Goa, Aaryav Da Costa, bagged himself a chance to train with Premier League side Manchester United next month. A player from FC Goa’s league winning U-13 team, Aaryav emerged as one of the four winners of the ‘United We Play’ grassroots football competition, held by …

The new app Tradar, from the Munich start-up MFC Labs, is a partner in the Bayer 04 Leverkusen Sponsors Club. The contract between Bayer 04 and Tradar initially runs to the end of the 2025/26 season. The Tradar app offers sports fans the opportunity to invest in licensed ‘Player tokens’ …

VfL Wolfsburg can welcome a new premium partner for the start of the 2023/24 campaign: as of next season, the Green-and-Whites will be working with leading brewery group Anheuser-Busch InBev, which will be represented in both the Volkswagen Arena and the AOK Stadion until 2028 with its brand Beck’s, which …

German sports brand PUMA has extended the deal with India international goalkeeper Gurpreet Singh Sandhu for another four years. The extended deal with PUMA will see India’s No.1 goalkeeper continue as one of the top faces of PUMA football in India. Gurpreet Singh Sandhu said, “I am happy that the …

FC Bayern Munich and URSAPHARM Arzneimittel GmbH are extending their successful partnership by a further three years. The Saarbrücken-based pharmaceutical company, with its market-leading HYLO range of products for the lubrication of dry eyes, has worked together with the German record champions since 2017. Andreas Jung, FC Bayern board member …

Howdens Kitchens has today launched a £3m partnership with The FA through England Football to improve clubhouse facilities across grassroots football clubs up and down the country. Howdens’ Game Changer Programme in partnership with England Football will see the kitchen company aim to fund £3m worth of kitchens over three …

FIFA has announced that Cisco has been appointed as the Official Network Infrastructure Provider for the 2023 FIFA Women’s World Cup – Australia & New Zealand. As an Official Tournament Supporter for the Asia-Pacific region, Cisco will deliver a secure and reliable network that connects the entire tournament ecosystem, from …

Atlético de Madrid has chosen Dropbox as a partner to drive the club’s digital transformation, optimizing workflows, securely sharing information and creating collaborative workspaces to streamline internal processes. For the club, digital transformation is a priority, as they want to be one of the digital pioneers in the sports industry. …

FIFA has today announced that Australia’s leading logistics provider Team Global Express has signed on as a 2023 FIFA Women’s World Cup official supporter. Team Global Express will be the Official Logistics Services Provider in Australia and Aotearoa New Zealand for the 32-team tournament, which kicks off on July 20. …

Jamal Musiala is currently considered one of the most exciting young footballers in world football and has already become the new figurehead of German football within a short span of time. In addition to the German national team and Bundesliga giants Bayern Munich, another team is now being added: Jamal …