Bundesliga

The DFL Deutsche Fußball Liga is taking the next step forward in its corporate story and acquiring shareholdings in start-ups and SMEs. Since 2006, the DFL has been working to cover the entire media value chain of German professional football – from the production of the base signal for media …

On Wednesday, October 10, German Bundesliga side VfB Stuttgart entered into a formal partnership with Chinese Super League club Guangzhou R&F. The strategic partnership between R&F and VfB, initially set for five years, covers virtually all areas of activity and business in professional football. The partnership was officially launched with …

The official “Player of the Month” award is being introduced to the Bundesliga for the first time. The new award has been created by DFL Deutsche Fußball Liga in cooperation with the Bundesliga’s official licence partner, EA SPORTS FIFA 19. It will be awarded in a two-stage selection process that …

Current German Bundesliga league leaders Borussia Dortmund and English teenager Jadon Sancho have penned a new contract which will keep the player at the club until June 30, 2022. The 18 year old winger, one of the most exciting young talents in his native England, has been a BVB player …

Germany has won its bid to host UEFA EURO 2024. The UEFA Executive Committee announced this decision in Nyon, Switzerland, on Thursday afternoon. The German delegation, which included DFB President Reinhard Grindel, DFL President Dr Reinhard Rauball, national coach Joachim Löw and EURO-Ambassador Philipp Lahm, had previously made a convincing …

TAG Heuer will remain an official partner and the official timekeeper of Bundesliga and Bundesliga 2. The DFL Deutsche Fußball Liga and the Swiss watch brand have decided to extend the partnership that has been in place since the 2015/16 season. Christian Seifert, CEO of the DFL Deutsche Fußball Liga, …

This 2018/19 season, new mapping technology will capture fan energy during football games within the Allianz Arena in Munich. Never before has attention been turned to the fans and their performance. How does their performance compare to that of the team? What are the unsung moments that elicit the greatest …

German Bundesliga record champions FC Bayern München and the family company Viessmann have joined forces in Asia: Since the beginning of September, Viessmann is the Official Regional Partner of FC Bayern München in mainland China and Hong Kong. The partnership includes the use of trademark rights, meet & greets as …

The DFL Deutsche Fußball Liga continues to advance in the field of eSport. This season the clubs of the Bundesliga and Bundesliga 2 are to receive the opportunity for the very first-time to compete against each other and determine the German Club Champion in eFootball. It is planned that this …

In order to bring the Bundesliga even closer to the markets in the Americas, the DFL Deutsche Fußball Liga is opening an international branch in New York as a contact point for media and marketing partners. The office is scheduled to officially begin operations on October 16, 2018. “The USA …