England

Premier League champions Liverpool FC has teamed up with luxury Swiss watch brand TRIBUS in a new global partnership. Starting its long-term partnership with the club, TRIBUS will become the Reds’ official global wristwatch and timing partner from the beginning of the new 2020-21 season. As part of the new …

Premier League champions Liverpool FC has welcomed Cadbury to the Reds family as its first official global chocolate partner. The three-year deal will see the world’s leading chocolate brand apply its ‘Glass and a Half in Everyone’ generosity ethos to its work with the club, with Cadbury giving back to …

Gameplan has appointed iSPORTCONNECT, the World’s Largest Private Business Sport Network, as a strategic partner. Gameplan is an integrated workforce management software that helps companies manage their internal and casual teams alongside their agencies. It is a centralised, end-to-end workforce solution. Gameplan is an SaaS solution which aims to help …

The Premier League has announced that Hublot is to become its Official Timekeeper from the start of the 2020/21 season. As Official Timekeeper for the League, Hublot will time every match pitchside and on TV screens all over the world. The Hublot logo will sit alongside the on-screen graphic showing …

Presenting the new 2020/21 season third kit for Manchester United, introducing a visually distinctive design, inspired by striped jerseys from the club’s history. From United’s first striped kit over 100 years ago, to the eye-catching designs of the 1970s and 80s, the latest release aims to provide a fresh update …

Promoted EPL side Fulham Football Club has announced global gaming brand BetVictor as its new Main Team Partner, until summer 2022. The two-year deal will see the BetVictor logo displayed on the front of the playing shirts worn by the Club’s First Team and Women’s Team for the duration of …

iSPORTCONNECT, the World’s Largest Private Business Sport Network, have announced their latest consultancy client, advertising solution platform STADS. STADS is the first and only private marketplace that supports the in-stadium media buying process by linking brands and rights holders through one simple platform that covers the entire process – from …

With the 2020/21 LaLiga season kicking off this Friday, September 11, Premier Sports and LaLiga are giving UK viewers more ways than ever to enjoy the best of Spanish football, including NEW free-to-air broadcast windows and expanded access to the premium 24/7 channel LaLigaTV, offering All of LaLiga, All in …

Get ready to look good on the road this season as adidas and Leeds United drop the 2020/21 away kit for the return to the Premier League. Taking inspiration from the 1994-96 away kit, adidas have brought back a classic shirt, with a modern twist, based on the infamous blue …

Chelsea FC have completed the signing of a second German international this summer with Kai Havertz putting his signature on a five-year contract. The transfer of the young, highly rated attacking midfielder from Bayer Leverkusen follows on from the purchase of Timo Werner from another Bundesliga club RB Leipzig, and …