England

A line-up of celebrities and music talent will arrive in London next month to perform live at The O2 during The Final Showdown Day of the FIFA eWorld Cup Grand Final. Taking place at The O2 on August 4, 2018, The Final Showdown Day will be the exciting conclusion of …

Acronis, a global leader in cyber protection and hybrid cloud storage that is currently celebrating its 15-year anniversary, has formed a new technology partnership with Arsenal FC. The partnership, which was announced at a media event during Arsenal’s pre-season tour to Singapore, will see the Swiss-Singaporean company provide data protection …

English Premier League side Everton FC are a club of firsts, and they’ve added another one to that long list with the launch of the new 2018/19 season away kit. In partnership with UMBRO, the new Everton away kit has been launched on the Club’s Ladies team, with female players …

Italian kit maker Macron and English Championship side Bolton Wanderers FC have revealed the away kit that the team will wear over the course of the 2018/19 season. The kit is fully black with a sublimated grey graphic across the front which gives the impression of tone on tone horizontal …

The 2018/19 away kits for Manchester City F.C. harks back to two decades ago, when the 1998/99 squad won what many consider as the most important game in the club’s history, and sparked the modern-day revival of its winning ways. The dark blue shirt with field blue and yellow pin …

First worn in 1963 and made famous in the ’70s, Chelsea’s classic yellow kit returns this season for the first time since the 2014/15 season. In so doing, it helps celebrates the club’s past moments through a modern energy as the club ushers in a new era. On the jersey …

Following the successful launch of MUTV on iOS, Android and MUTV.com last season, Manchester United has expanded its award winning MUTV network by making it available on four new platforms: Amazon Fire TV, Apple TV, Roku and Xbox. These additional platforms provide Manchester United’s fans the ability to watch MUTV …

adidas has revealed the Manchester United home kit for the 2018/19 season. The latest jersey marks 140 years since the club was founded, with a train track graphic referencing United’s original name; Newton Heath (Lancashire and Yorkshire Railway) Cricket and Football Club. The kit will be worn on the pitch …

10Bet, one of the world’s fastest growing online sports betting operators, has signed a major three-year partnership agreement with English Championship side Blackburn Rovers FC, becoming the club’s Official Principal Sponsor. As the main partner of one of England’s longest-established football clubs, 10Bet’s new visual identity will feature on the …

iSportconnect have announced that SAP, Aston Martin and Häagen-Dazs & Nature Valley have joined the speaker line-up for iSportconnect’s 2018 Brands Masterclass, taking place in London on September 18, 2018. Contributing top-level insights to the highly interactive sessions will be Lars Lamadé, the Head of Sponsorship, Europe & Asia for …