Worldwide

FIFA Working Group discusses VAR “light” concept!

The FIFA Working Group for Innovation Excellence met on October 27 to coordinate the next steps in the development of VAR technology. Meeting for the fourth time, 13 competition organisers, who are experienced with the use of VAR technology, used a videoconference to discuss the latest developments. One key topic …

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German Football wins big at 2020 WFS Industry Awards!

The Deutsche Fußball Liga (DFL) is the big winner of the 2020 WFS Industry Awards, presented annually by World Football Summit to acknowledge and reward the achievements of executives, managers, sponsors, agencies, media, NGOs and other professionals whose talent, passion and dedication help make football the world’s most popular sport. …

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Flash past defenders at the speed of light with the new PUMA ULTRA 1.2!

Sports company PUMA has today launched the ULTRA Speed of Light, engineered to deliver the game’s fastest football boot worn on-pitch by PUMA’s leading gamechangers; Antoine Griezmann, Sergio Agüero, Eugénie Le Sommer and Nikita Parris. The latest evolution of the UTLRA features an updated ultra-lightweight MATRYXEVO upper with a new …

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Team Heat: PUMA releases first-ever PUMA X Cloud9 kicks!

Global Sports company PUMA has teamed up again with eSports brand Cloud9 for the latest collection featuring the debut of PUMA x Cloud9 footwear along with apparel and accessories. The full collection includes striking Cloud9 blue vibes mixed with bold PUMA designs. A trio of PUMA footwear silhouettes appear in …

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PUMA & Porsche unveil a collection of shoes inspired by the 911 Turbo!

Global sports company PUMA, in collaboration with Porsche Cars North America, Inc. (PCNA), is launching a limited-edition collection of shoes inspired by the Porsche 911 Turbo. The entire set will include eight different sneakers to spotlight eight generations of the 911 Turbo sports car. Generations of automotive enthusiasts have come …

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Joao Felix is new face of adidas GMR, the insole that merges physical football & digital gaming!

Today, adidas are announcing Portuguese star Joao Felix as the new face of adidas GMR, the insole that recognizes the physical movements footballers make on-pitch – measuring kicks, shot power, distance, and speed. Joao Felix is challenging fans around the world to put their football skills to the test and …

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Eleven Sports completes acquisition of MyCujoo!

ELEVEN has announced the acquisition of live streaming company MyCujoo and its award winning MyCujooLive Services streaming technology. The acquisition is a milestone moment for ELEVEN. It lays the foundations for a new global ELEVEN service and adds transformative and scalable new technology capabilities to the group. The deal will …

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Live like a BALR with the new PUMA X BALR. collection!

Global sports company PUMA and Dutch lifestyle brand BALR. have once again joined forces to introduce their second collection. The PUMA, designed by BALR. collection includes limited edition versions of the FUTURE 6.1 football boot and the Future Rider lifestyle shoe, along with pants, shorts, hoodies, jerseys and a portable …

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FIFA secretary general Fatma Samoura inducted into International Women’s Forum Hall of Fame!

FIFA Secretary General Fatma Samoura has been inducted into the International Women’s Forum (IWF) Hall of Fame as recognition for her transformative contributions to society. Fatma Samoura, who worked on United Nations projects for 21-years before becoming the first-ever African, and woman to hold the role of Secretary General at …

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