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Today, ahead of the 2023 CONCACAF Gold Cup draw, CONCACAF, the Confederation of North, Central America, and Caribbean Association Football, officially launched CONCACAF’s Bigger Game, a social impact strategy. Bigger Game’s mission is to use the power and reach of the beautiful game to provide football and social development opportunities which benefit communities across CONCACAF’s 41 member associations.
As part of the strategy, CONCACAF will initiate and support grassroots football initiatives and social programs which aim to tackle some of the most pressing issues faced by communities in the region. The programs will be focused on football coaching, education, health, and community development and will leverage the powerful vehicle that is the sport of football. CONCACAF will work closely with its Member Associations in developing and delivering these programs, to ensure they benefit local communities across the entire region. The Confederation aims to create meaningful partnerships with local organizations and community leaders in order to ensure that initiatives support the needs of the challenges faced across such a diverse region.
Bigger Game is comprised of three strategic pillars: On the Pitch- Access to Play, Levelling the Playing Field- Diversity and Inclusion and Sustainable Solutions- Growth and Health. By delivering programing, access, and training in these three areas, we will positively impact all 41 Member Associations as we deliver Gold Cup, Nations Leagues and a range of other important competitions as we look forward to the opportunity to grow the game heading towards the FIFA World Cup 2026 and beyond. A special focus will be on women and girls, which we have prioritized through our CONCACAF W strategy which was launched in 2019, as we continue to focus on expanding growth opportunities for women’s football.
Bigger Game will deliver its goals through the following tactics:
- Integrating Football for Social Change and CONCACAF W Programming into existing CONCACAF tournaments
- Build CONCACAF Community Partnerships by facilitating engagement of local partners to support a catalog of community-based activities
- Creating Volunteer Education Packages to equip and empower volunteers to uplift young people in their communities
- Deliver CONCACAF Safeguarding Courses, Policies and Procedures across football programming to make football safer for children and young people, improve awareness and responses
- Implement a Response Plan to natural disasters in our region
- Amplify the Voices of our program beneficiaries and share best practices
CONCACAF believes that its social responsibility strategy will benefit its Member Associations and their local communities and help to make a positive impact on society across the region. CONCACAF is dedicated to playing a vital role in building a better world for the future generations.
For more information about CONCACAF’s Bigger Game and to learn how you too can join the winning team visit www.CONCACAF/BiggerGame.com
Together, we look to forge a brighter future for those in our region and across the world. #loveforourgame
