The CONCACAF W Gold Cup is the new premier women’s national team competition in the CONCACAF region and a key part of the CONCACAF W women’s football strategy launched in 2019, aimed at prioritizing the growth of women’s football at all levels.
This will be the first-ever edition of the CONCACAF W Gold Cup, capping off almost five years of significantly increased competition across the region, alongside enhanced coaching programs and development initiatives that are taking women’s football in CONCACAF to new heights.
CONCACAF has today announced that the inaugural event will launch with the support of four CONCACAF W Gold Cup founding partners — Modelo, Qatar Airways, Toyota, and Valvoline — a group of stellar brands, highlighting the demand to be associated with this exciting new official women’s national teams competition, and with CONCACAF teams who are increasingly succeeding on the global stage, as evidenced by the record six teams who participated at the FIFA Women’s World Cup 2023.
With the excitement leading up to the 2024 CONCACAF W Gold Cup, which will kick off on February 17 in Greater Los Angeles and conclude in San Diego’s Snapdragon Stadium on Sunday, March 10, the Confederation is already planning a range of fan engagement initiatives involving these key sponsors leading into and during the competition.
Valvoline Global, a worldwide leader in automotive and industrial solutions, reinforced its commitment to football through a renewed multi-year partnership with CONCACAF, naming Valvoline the official motor oil of the inaugural 2024 CONCACAF W Gold Cup: “We’re excited about the unbelievable momentum behind this inaugural event,” said Laura Wright, Director, Global Brand Equity, Valvoline Global. “Valvoline Global is thrilled to play a role in the inaugural CONCACAF W Gold Cup – it’s an honor to support and cheer on the women’s tournament as the official motor oil”, added Wright.
Toyota, a men’s CONCACAF Gold Cup partner since 2017, extended its relationship with CONCACAF to include the CONCACAF W Gold Cup as the official automotive partner of the competition: “Toyota has been an integral part of the vibrant sport of football for over a decade, actively connecting with our dedicated consumers. Our unwavering commitment to inclusivity drives us to champion opportunities for everyone to embrace the sports they are passionate about,” said Russ Koble, sports sponsorships senior manager at Toyota Motor North America. “We are thrilled to extend our partnership with CONCACAF as the official automotive sponsor for the inaugural CONCACAF W Gold Cup, putting women’s soccer at the center stage of our shared celebration of the beautiful game”, added Koble.
Modelo Especial has also been a long-standing partner of the CONCACAF Gold Cup since 2017 and has recently been named the official beer of the CONCACAF W Gold Cup: “We are thrilled to expand our relationship with CONCACAF and are proud also to be the official beer of the CONCACAF W Gold Cup. Modelo Especial sees the mark of the fighter in all football players, including these women giving it their all on and off the pitch. As women’s football only continues to grow here in the U.S., Modelo can’t wait to support this beautiful game during the inaugural tournament”, said Logan Jensen, Senior Director of Brand Marketing Modelo.
Qatar Airways continues its solid partnership with CONCACAF, stretching its influence into the community and enriching youth development through the laudable Generation Amazing initiative: “Qatar Airways takes immense pride in uniting the world through the power sport. Football is truly a global game, and we look forward to playing our role as one of the founding partners of the inaugural 2024 CONCACAF Women’s Gold Cup. Together with CONCACAF, we want to continue our mission of inspiring the youth of tomorrow and promoting Women’s football for generations to come”, said Qatar Airways GCEO, Engr. Badr Al Meer said. “Unity, Football, Quality, and Access are the core pillars of CONCACAF, which are synonymous with what we aim to achieve at Qatar Airways. We anticipate thrilling months of football action ahead as well as raising the level of Women’s football within the region”, added Badr Al Meer.
In addition to the creation of elite competitions like the W Gold Cup, CONCACAF is wholeheartedly committed to growing of sport in communities across our region, including with programs which specifically provide opportunities for women and girls. These include workshops for aspiring women football instructors, football festivals for young girls, equipment giveaways for girl’s sports clubs and more. Much of this work is part of CONCACAF’s Bigger Game social responsibility program, and the Confederation will continue to work with partners to broaden its reach with a view to using the power and popularity of football to inspire women and girls across the region.
Heidi Pellerano, Chief Commercial Officer at CONCACAF, exudes enthusiasm, stating, “The inaugural CONCACAF W Gold Cup isn’t merely a competition; it’s a seismic wave of excitement, opportunity, and celebration in women’s football. Following the incredible success of the FIFA Women’s World Cup in Australia & New Zealand, fans are craving more of the world’s greatest stars. This event will allow brands to immerse themselves in this momentum and become drivers of change in the continued growth of the game”.
The CONCACAF W Gold Cup will feature 11 teams from the CONCACAF region, including powerhouses such as the United States and Canada, alongside other rising squads, including Costa Rica, Mexico, and Panama, whose qualifications into the Group Stage were defined earlier this week, as well as Haiti, Guatemala, Guyana, and El Salvador who have all qualified into the Prelims Stage. CONMEBOL’s 4 best women’s national teams, Brazil, Paraguay, Colombia, and Argentina, will also participate as guests.
Eight of the qualified teams recently played in the 2023 FIFA Women’s World Cup.
Beginning with the single-round Prelims on February 17 — which will propel three teams into the group stage, kicking off on February 20, and leading eight qualifying teams into the knockout stage from March 2-10—this competition promises to etch a historic chapter in women’s football.