Saturday , September 18 2021

DAZN lands multi-project original content deal with Brazil’s Ronaldo!

DAZN, the leading global sports destination, has secured a multi-project development deal with Brazilian football superstar and global icon, Ronaldo, to headline its global original content slate for 2021.

DAZN will produce three original content series telling the definitive story of ‘O Fenômeno’ that will launch globally on DAZN between 2021-23. The first project in the agreement is ‘El Presidente’, a six-part docu-series that goes behind the scenes of Ronaldo’s current life as President of Real Valladolid with unprecedented access, launching on DAZN globally on Thursday, May 20.

The deal marks the next stage of DAZN’s original content rollout, with a blockbuster slate that takes fans to the heart of their favourite sports across football, boxing and motorsport. Availability of content will vary per market and will be rolled out on DAZN throughout 2021 from May.

“Ronaldo remains one of the greatest football players of all time, an inspiration to a generation of sporting heroes. His remarkable story will connect with DAZN’s global audience of football fans around the world,” said DAZN’s Chief Operating Officer, Ed McCarthy. “This line-up demonstrates our commitment to creating world class original content that keeps fans coming back to DAZN for more. If you’re a football, boxing or motorsport fan – or just a fan of great sports stories – there’s something here for you.”

“This is a once in a lifetime opportunity for me to tell my story” added Ronaldo. “Throughout my career, I have been fortunate enough to partner with many global sports brands and I feel DAZN is the right partner to help me bring my story to fans around the world.”

‘El Presidente’ takes viewers inside the day-to-day running of Real Valladolid, run by world-famous footballer, Ronaldo, who is out to prove himself a shrewd, business-smart club owner and board president. The six-part series reveals every challenge and triumph in Valladolid’s first full season under their Brazilian president, intercut with parallel narratives detailing the highs and lows of Ronaldo’s own playing career. These thrilling football stories are told by Ronaldo and a cast of his former teammates, including Roberto Carlos, Dida, Pep Guardiola, Boudewijn Zenden and Javier Zanetti. ‘El Presidente’ is produced by Zoom Sport with DAZN and the first episode will go live on DAZN on May 20.

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