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East Bengal FC and Emami Group have reacted with an official statement to the Kolkata derby ticket pricing fiasco.
The official statement
We wish to address the recent confusion surrounding the ticket pricing for the upcoming ISL Kolkata Derby match scheduled for March 10th, 2024. It has come to our attention that discrepancies in ticket prices have led to misunderstandings among passionate football supporters.
We understand that ticket price disparities occur in the realm of football events, and indeed, such practices are commonplace worldwide. Notably, Mohan Bagan Club implemented a similar strategy on February 3rd, 2024, offering discounts to their devoted fans. In line with promoting transparency, we also introduced a discount structure on our ticket prices.
Regrettably, this initiative inadvertently caused confusion among football enthusiasts. In light of this, and in consideration of the sentiments of our dedicated football community, as well as following constructive discussions with the Honourable Sports Minister, we have taken the decision as indicated hereafter.
We hereby announce that any discrepancies in ticket pricing for the Derby match on March 10th, 2024, will be corrected with immediate effect. Going forward, uniform pricing will be implemented for all attendees of this highly anticipated event.
This decision reflects our commitment to fostering a positive and inclusive environment for football lovers and the broader sports community.
Issued By:
Sandeep Agarwal
Director, Emami East Bengal
