Kolkata giants East Bengal Club have found a new partner and investor in the local Kolkata-based Emami Group.
West Bengal chief minister Mamata Banerjee met officials of East Bengal Club and the Emami Group on Wednesday, May 25 and announced a new partnership between the two sides.
“I had a small request to them (the Emami Group) if they could help East Bengal, since they have been a Kolkata-based industry and have never left Bengal. East Bengal Club has a strong brand value. The two parties will meet later and sort out the details,” Mamata Banerjee said.
“Today, over a cup of tea, both the parties have agreed to the partnership. This paves the way for East Bengal’s participation in the ISL,” the Chief Minister added.
East Bengal Club official Debabrata Sarkar said, “We thank Mamata di for every help she has been providing us not only with the sponsors but with infrastructure as well. We, along with Emami, take a vow to take the club forward.”
Emami Group’s Aditya V Agarwal through a press release said, “It is a great moment of pride for us to forge a relationship with an iconic football club like East Bengal. We were motivated by Didi’s passion for sports to form this relationship and are thankful for Didi’s support to make this possible.”
“Emami has been associated with sports in various formats in the past. We do believe it is the duty of the corporate world to promote and nurture sports and sportsmen. East Bengal Club is an integral part of Indian Football. We hope that together with them, we will continue to offer football lovers the best standards of the sport,” he added.
Earlier investors Shree Cement Limited had in April 2022 officially ended its two-year association with East Bengal Club by handing over the sporting rights to the Kolkata heavyweight side after in 2020 Quess Corps had ended their investment into the red and gold.