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FC Schalke 04 have joined forces with SPORTFIVE for the marketing of sponsorship and hospitality. The partnership with the global marketing agency has been outlined for a five-year period and has been individually tailored to the Royal Blues’ needs.
As previously announced, the marketing rights and therefore the ultimate decisions regarding commercial matters will remain fully with the club, who will remain the contractual partner of any sponsors. S04 will continue to run partnership management with their sponsorship and hospitality partners themselves, as well as the implementation of right. SPORTFIVE will take over the marketing with a team put together specifically for FC Schalke 04.
The board, led by CEO Matthias Tillmann, has achieved its first central goal for the year with this formidable partnership, namely a strategic realignment for the marketing department. With SPORTFIVE’s comprehensive network and extensive market knowledge, a new dynamic has been created that will have a stabilising effect on revenue in the short-term and a positive impact in the medium-term. Beyond that, both partners will work together to develop marketing content and implement new sales opportunities through the likes of consistent digitalisation and innovative ideas.
“We will work alongside SPORTFIVE to successfully increase the potential of the FC Schalke 04 brand in the world of sponsorship. Our marketing power has been more than tripled in one fell swoop. Together with SPORTFIVE’s expertise, we will be able to strike new deals in what is a difficult market environment for all clubs in the short-term, i.e. looking ahead to next season. That increases our planning security for the near and mid-term future substantially,” explained Matthias Tillmann. “Apart from the mere revenue potential, this partnership offers us the chance to explore new and innovative paths in sponsorship; digitalisation in hospitality and the potential of the Knappenschmiede academy are areas that particularly spring to mind.”
Hendrick Schiphorst, CEO of SPORTFIVE Germany: “We would like to thank the board, Matthias Tillmann and Christina Rühl-Hamers for the trust they have placed in us, and we are very much looking forward to working together. FC Schalke 04 are one of the biggest football clubs in the world with tremendous appeal and a familial and open culture. We are proud to now be a part of the S04 family and will start supporting the club immediately with our marketing and digitalisation expertise. We will work together to create a new and powerful marketing approach and take sponsorship and hospitality marketing to the next level.”
