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The FIFA Under-20 Women’s World Cup in Papua New Guinea will not only showcase the best young female footballers in the world, it will provide a crucial platform for an awareness campaign focused on ending violence towards women and children.
The #ENDviolence campaign, part of the FIFA U-20 Women’s World Cup legacy programme, focuses on changing perceptions towards women and violence in ten Pacific nations.
FIFA is using football role-models to advocate #ENDviolence to aspiring athletes. Players in the tournament and from further afield have committed to supporting the project via the REDcard campaign.
The campaign aims are to develop respect, understanding and tolerance among girls and boys, women and men and the community as a whole, with the overall goal of reducing risk factors associated with gender-based violence in the Pacific.
