FIFA has announced that it will launch an invitation to tender (ITT) on April 28, 2022 for the sale of media rights to the 2023 FIFA Women’s World Cup in selected territories across Asia.
Interested parties will be invited to make an offer in one or more of the following territories: Afghanistan, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, Chinese Taipei, Hong Kong, India, Indonesia, Japan, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, Pakistan, Philippines, Singapore, Korea Republic, Sri Lanka, Thailand, Timor-Leste and Vietnam.
Further information about the rights being offered, the bid process and the submission of bids will be provided in the ITT.
Media companies or organisations wishing to participate in the ITT can submit a request by email to FWWC23email@example.com .
Since its inception in 1991, the FIFA Women’s World Cup has grown exponentially, becoming the most-watched women’s single-sport event globally. The most recent edition – the 2019 FIFA Women’s World Cup in France – attracted a record audience of over 1.1 billion viewers, smashing domestic viewing figures in many territories.
The 2023 edition of the FIFA Women’s World Cup will be co-hosted by Australia and New Zealand and will take place in nine Host Cities across ten stadiums from July 20 to August 20, 2023. Following the amazing success of the 2019 event, the 2023 FIFA Women’s World Cup will be the first edition of the tournament to feature 32 teams, including more Asian teams than ever before.
China, Japan, South Korea, the Philippines and Vietnam have all already qualified for the final tournament; Thailand and Chinese Taipei still have a chance to qualify in the play-off tournament for the 2023 FIFA Women’s World Cup early next year.
The tender process will allow FIFA to select the media companies that are best placed to achieve FIFA’s overall objectives to deliver high quality, comprehensive coverage of the 2023 FIFA Women’s World Cup to help accelerate the growth and development of women’s football.
Through the sale of media rights for its football tournaments, FIFA generates income which is essential to support and develop the game around the world, for instance through the FIFA Forward and FIFA Women’s Development Programme.