For iSportConnect’s second eMasterclass of the year, taking place next month, we’re they are going to be looking at the world of Digital & Data with some key industry figures.
We’re therefore very pleased to be able to announce the first three names who will be joining us live on the day: Marissa Pace, Chief Marketing Officer at World Rugby, Gorka Llort, Director of Digital and Strategy for Dorna Sports, and Finn Bradshaw, Head of Digital at the ICC.
The event will be taking place on Thursday, May 20 between 2-5pm BST.
Marissa is the Chief Marketing Officer for World Rugby and an internationally recognised sports marketing executive. She has worked at the highest levels of sports, content and broadcast including Head of Digital at Formula One and various content, marketing and broadcast roles working with the NFL, NASCAR and PGA. Through her career, Marissa has led global digital strategies, international campaigns, content teams and has retained laser focus on the changing audience needs.
With rugby experiencing rapid growth, she is responsible for the World Rugby’s audience-engagement, digital, marketing, broadcast and content strategies. Key achievements since her appointment include award winning Rugby World Cup 2019 social and digital platforms, a complete overhaul of the broadcast strategy for the World Rugby HSBC Sevens Series and the team have recently won SVG Europe’s prestigious ‘Outstanding Production Achievement – Event’ award for the Rugby World Cup.
Experience that spans 10 years in the digital industry, throughout that time I have honed my craft and broadened my horizons in areas such as digital marketing, content production, and business strategy. Leading digital strategy in MotoGP, always looking at improving and expanding the reach of the brand through new content & product activations.
Finn recently moved to Dubai to join the International Cricket Council in the newly established head of digital role. Previously, he led the digital strategy for the Australian Open at Tennis Australia and established Cricket Australia’s digital program. Prior to that he worked across magazines and digital for News Corp.
In 2021, iSportConnect’s digital events are taking the same format as our usual physical events, with these four key points for our community:
- Chatham House Rule, allowing discussions to remain confidential
- Invitation-onlyfor top-level executives at brands, right holders, media owners, and members of the iSportConnect Community
- Capacity capped at 300 delegates allowing intimate access to key decision-makers in the sports industry
- Networking break out sessions to create a relaxed environment for everyone in the room to connect & exchange ideas.