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iSportconnect has announced that Formula 1 and Riot Games have joined the speaker lineup for the 2018 Brands Masterclass, taking place on September 18 in London.
Ellie Norman, Director of Marketing & Communications at F1, and Mo Fadl, Head of eSports at Riot Games UK, are the latest names added to the lineup.
Ellie is a marketing professional with an extensive Automotive and Media background who has spent several years in both agency and client-side roles in global, regional and local functions. In 2004, Ellie was headhunted to join Honda Motor Europe as Communications Manager from agency-side where she received several accolades. In 2012, Ellie later joined Virgin Media as Head of Advertising where she led the evolvement of all brand campaigns. Following the recent change in ownership at F1, Ellie was asked to join the management team as the company’s first ever Director of Marketing. The role’s main purpose is to lead the sport and grow its existing fan base whilst attracting a younger audience. Ellie’s current position also encompasses F1 Customer Service and Communications.
Mo Fadl is the Head of eSports at Riot Games UK where he is responsible for building a strong and healthy UK eSports ecosystem for League of Legends. In his role, Mo works closely with players, teams and partners to create a thriving competitive environment for the UK. Prior to his time at Riot Games UK, Mo spent 5 years at Wargaming, where, as Global Head of eSports, he moulded World of Tanks into one of the industry’s leading games. Earlier in his career, he also worked for Blizzard and NCsoft.
More than ever, brands are at the heart of the business of sport. The 2018 Brands Masterclass will engage thought leaders in what is proving to be a challenging and ever-changing global industry.
The programme for discussion will feature topics such as Embracing Transformational Tech, Brands & the eSports Phenomenon and Making New Deals & Making Them Work.
