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Fulham FC have confirmed a record sponsorship with global betting firm W88 as Front of Shirt and Main Team Partner for the 2022/23 Premier League season. The shirt featuring the W88 logo will be worn by both the Fulham FC Women’s and Men’s First Teams.
The new season kit will be unveiled on Friday, July 29 before being worn on Sunday by the Men’s First Team for their final pre-season friendly against CF Villarreal at Craven Cottage. Fulham FC launch their Premier League campaign against Liverpool FC six days later.
Presence on the shirt will allow the W88 brand to benefit from the global exposure of the Premier League, broadcast to a worldwide audience of over 3 billion people. W88 will also receive visibility across Craven Cottage on matchdays and via the Club’s digital channels.
W88 is an established brand which has appeared on the front of shirts of Premier League sides and is continuing to grow in the gaming industry, with a particularly strong presence in Asia. The brand offers a selection of sports betting, live dealer casino, poker, slots and lottery games.
Throughout the partnership, W88 will leverage the global visibility of Fulham FC via the kit branding, LED and digital & social content generation opportunities to spread awareness of the W88 brand.
Hilly Ehrlich, W88 Business Development Manager, commented, “We are both proud and excited to be partnering with London’s oldest professional football club, Fulham FC, as they return to the top-flight of English football. We are also looking forward to engaging with their passionate global fanbase during the season ahead and delivering innovative content with the Club.”
“With a global footprint, W88 is a brand which represents integrity, trust and excellence and we will be actively promoting responsible gaming.”
Fulham FC Sales Director, Jon Don-Carolis, added, “We’re pleased to welcome W88 on board as Main Team Partner this season in a record sponsorship deal for the Club. The deal provides significant revenue to assist with our commercial objectives, enabling us to compete in a challenging and exciting Premier League campaign.”
