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Glasgow Rangers have announced a new, multi-year partnership with EA SPORTS and the largest sports video game franchise in the world, FIFA.
The biggest name in football gaming and eSports, this fantastic new arrangement with EA SPORTS will bring multiple benefits to Rangers and their global fan base, not least having a fully licensed Rangers team within the upcoming EA SPORTS FIFA 23 title.
Through this partnership EA SPORTS will become Rangers’ exclusive Official Video Game partner. The club is also set to unveil several esports initiatives in the coming months, including international events and matchday activities both within the Fan Village and the upcoming New Edmiston House.
EA SPORTS will have an enhanced presence within the stadium and create unique content pieces that can be seen across our digital and social media platforms.
Players of FIFA will also be able to experience authentic Rangers content throughout 2022/23 and future seasons.
Rangers’ Commercial and Marketing Director, James Bisgrove, commented, “This is a truly exciting partnership for the club, and I think it speaks volumes for the standing Rangers has on the international stage that such a recognisable brand like EA SPORTS FIFA were so eager to enter into a partnership with the club.”
“The world of esports is growing at unprecedented levels, and this partnership will allow us to fully enter this space with a meaningful strategy and strong partner in the sector.”
“We’re thrilled to have Rangers join the EA SPORTS family,” said James Salmon, Marketing Director, EA SPORTS FIFA.”
“This partnership will enable us to continue to deliver authentic and comprehensive interactive football experiences to Rangers fans in FIFA 23 and beyond.”
In July, Electronic Arts released details on EA SPORTS FIFA 23, available worldwide on September 30, which will feature updates to its groundbreaking next-gen HyperMotion2 gameplay technology that elevates every moment on the pitch and much more.
With 300 individual licensed partners, giving players access to more than 19,000 athletes across 700 teams, in 100 stadiums and over 30 leagues around the world, FIFA 23 is the place you can play in iconic competitions such as UEFA Champions League, UEFA Europa League, brand new UEFA Europa Conference League, Premier League, Bundesliga, LaLiga Santander, CONMEBOL Libertadores and CONMEBOL.
