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From January 1, 2022, German football legend Lukas Podolski will be the new global football and brand ambassador for the Danish sportswear brand hummel. The 36-year-old FIFA World Cup winner has signed a five-year contract with hummel.
He has played 130 games for the German national team and scored 49 goals. He won the Bundesliga title with FC Bayern Munich, the FA Cup with Arsenal, the Turkish Super Cup with Galatasaray, the Japanese Kaiser Cup with Vissel Kobe and in 2014 he won the FIFA World Cup.
Podolski will be a central figure in hummel’s global marketing campaigns in the years to come.
hummel CEO Allan Vad Nielsen said, “Lukas Podolski is a fantastic addition for us. He has achieved so much in his career, but, more importantly, he was also extremely influential in global football and not least in youth culture – especially in Germany.”
“Signing a player, by status and reputation, is another important step in executing our football strategy. We share a common desire to turn potential into excellence and we look forward to working with him both on and off the pitch. In addition, Germany will be an important market for us in the coming years, so this cooperation is an excellent fit for hummel. ”
Lukas Podolski commented on the upcoming partnership as follows, “I am very proud to be part of the hummel family at this phase of my career and at a very exciting time for the brand. I have the feeling that we share many common values, which gives us the opportunity to work together in areas beyond football. I’m really looking forward to bringing the strong legacy of hummel into play and I can’t wait to be part of the exciting journey to mark hummel’s 100th anniversary in the year To be in 2023.
Lukas Podolski began his professional career with his childhood club 1.FC Köln in the German Bundesliga and quickly became known for his strong and dangerous left foot. Today he plays for the hummel club Górnik Zabrze in the highest Polish football league.
