For the upcoming 2023/24 season, there will be a change of outfitter at SSV Jahn Regensburg. A partnership from the past is revived: The Jahnelf wears Hummel from the summer once again!
The fact that Danes fit in well with SSV Jahn Regensburg has been well known since the signing of striker Andreas Albers about four years ago wth the Danish brand hummel there is a new outfitter for the professional and junior teams of SSV Jahn Regensburg from the new season 2023/24 onwards.
In doing so, what has already fit together once comes together again. Hummel had been the supplier of the Jahn from 2003 to 2006. Among other things, the Jahnelf played Bundesliga 2 in the season 2003/04 in Hummel jerseys. Exactly 20 years after the start of the first engagement, the partnership is now revived. “We are very pleased that hummel will be our supplier again from the new season,” said Philipp Hausner, Commercial Director of SSV Jahn. “In the intensive discussions, we quickly sensed that there were an extraordinary number of similarities between hummel and SSV Jahn. This excellent basis for cooperation is underpinned by core shared values such as cohesion, courage and ambition. In addition, we are united by the will to tackle important social issues such as equality, inclusion and sustainability off the playing field. Therefore, we look forward to the beginning cooperation with joy and motivation.”
Due to its presence on all jerseys and sportswear, the outfitter is one of the most striking partners of a professional football club alongside the main sponsor. hummel will act as a premium partner in the future and thus in the second highest category at SSV Jahn. As part of the cooperation, hummel will equip the professionals with playing clothes, especially jerseys, and training clothes. The Jahnschmiede teams are also fully equipped by hummel. In return, the sportswear brand secures numerous advertising presences around the SSV Jahn. In addition to the lettering on the clothing, these include various perimeter presences (LED and static) in the Jahnstadion Regensburg, advertising on various Jahn media such as Jahnzeit or on the homepage and a hospitality arrangement. There will be some joint activities such as autograph sessions.
“We are very proud to become the official supplier of SSV Jahn Regensburg again after 20 years. Our strategic orientation in the German market is of great importance to us and this partnership is therefore another important step in our growth strategy in the German football market. Over the past few years, SSV Jahn has made remarkable progress, both on and off the pitch. We are delighted to be working together in a long and productive partnership based on our shared values,” says Allan Vad Nielsen, CEO of hummel.
Behind the scenes, of course, the following applies: During one season is already before the next season. Accordingly, the planning for the jerseys and the equipment is already in full swing, so that the Jahn professionals can already play in Hummel style for the start of training and the first test matches in the summer. “The cooperation with hummel is very professional and harmonious. Both sides have many ideas, which we compare in many conversations and meetings. In the end, our goal is to create products that give players and fans a lot of pleasure,” says Nadine Dorn, who as Head of Marketing Private Customers at SSV Jahn accompanies the cooperation from Jahn’s side and fills it with life. In addition, Dorn reveals: “Especially with regard to the new jersey series, the Jahn fans can look forward to one or the other highlight.”
hummel is a Danish sports and lifestyle brand with a history dating back to 1923. The company was founded in Hamburg in 1923 by the brothers Albert and Michael Ludwig Messmer. The brand celebrates its 100th birthday this year and is one of the oldest in the field of sportswear. In 1975, the brand’s headquarters were moved to Aarhus, Denmark. hummel designs, produces and distributes sportswear, training and lifestyle clothing, equipment and sneakers for adults and children, men and women. Through the four product categories Teamsport, Shoes, Children, Sport Lifestyle and selected premium collaborations, hummel introduces products inspired by a mixture of retro and contemporary trends several times a year.
Last but not least, the new cooperation with hummel also means the end of the partnership with Sport Saller after this season. The company from Weikersheim has been the supplier of the Jahnelf since 2012 and thus for the past eleven years. “Together with Sport Saller, we have experienced something extraordinary over this long period of time. Two relegations and two promotions, the move to a new stadium, many emotional moments and the establishment in professional football,” says Philipp Hausner. “The cooperation has always been characterized by a very good, harmonious, loyal and appreciative cooperation, for which we would like to thank Richard and Heiko Saller as well as the entire Sport Saller team from the bottom of our hearts. The past successful years of SSV Jahn will always be associated with Saller and the corresponding jerseys.”