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Hyundai Motor India Ltd. (HMIL), India’s second largest car manufacturer and the number one exporter since inception, has announced an exclusive right to provide transportation of FIFA officials through premium Hyundai cars during the 2017 FIFA U-17 World Cup starting October 6 in India.
At an official handover ceremony at Jawaharlal Nehru Stadium in New Delhi, Y.K. Koo, MD & CEO, HMIL handed over the fleet of premium Hyundai cars to Martin Nussbaumer, Marketing Operations Group Leader, FIFA and Javier Ceppi, Tournament Director, Local Organising Committee. The fleet includes 63 premium Hyundai cars including the Next Gen VERNA, TUCSON, ELITE i20 and a few coaches across 6 cities (Delhi, Kolkata, Mumbai, Kochi, Goa and Guwahati) for the movement of the players and the FIFA management during the mega sports event.
Speaking at official cars handover ceremony, Y.K. Koo, Managing Director and CEO, Hyundai Motor India Ltd. said, “Hyundai is proud to partner with The FIFA U17 World Cup being hosted for the first time in India. At Hyundai, we understand the passion of the Indian football fans and want to keep the excitement around Hyundai brand alive by engaging with our customers at every point. Football is a game of passion, a game of heart; For every fan, football drives them and as a dynamic automotive brand, HMIL has always been associated globally with diverse sport activities.”
Hyundai has also planned a number of interactive engagement with the young football fans in the country through digital campaigns fans can submit slogans in support of their favorite U-17 players just before the opening ceremony. Through #FootballerInYou fans will be asked to upload films of their own football skills. Both the campaigns will be on throughout the entire tournament period.
Hyundai has lined up exclusive engagement activities and merchandise distribution for its customers around the 2017 FIFA U-17 World Cup at its dealerships in the 6 host cities in India.
