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Major League Soccer and MindFly are partnering to provide fans with a never-before-seen perspective of the 2022 MLS All-Star Skills Challenge presented by AT&T 5G and of the 2022 MLS All-Star game presented by Target. MindFly’s next generation camera system utilizes cutting edge optics and the latest AI technology to provide fans the ability to watch the action from the field of play, seeing what the players or referee see during these marquee MLS events.
During the Skills Challenge, three MLS players and the referee will be outfitted with MindFly vests and cameras. In addition, one referee will wear a MindFly vest during the MLS All-Star Game presented by Target on Wednesday night, providing fans with a unique view of the action on the field as MLS takes on LIGA MX.
“Each year the All-Star Week festivities give us a great laboratory to test the next generation of technology products for the young, tech native fanbase of Major League Soccer. We always have to innovate and that is exactly what our work with MindFly during All-Star Week is all about,” said Chris Schlosser, Senior Vice President of Emerging Ventures at MLS. “Thanks to the cooperation of our players and the creativity of our production staff and the team at MindFly, we will be able to take AI-powered technology and give MLS fans a new way to experience a marquee MLS event.”
The alignment between Major League Soccer and MindFly during All-Star Week is a product of the League’s Emerging Ventures Group, which focuses on finding and enabling great technology companies to work with the League and its Clubs.
The 2022 MLS All-Star Skills Challenge presented by AT&T 5G features ten stars from MLS competing against ten from LIGA MX in five competitions: Shooting presented by AT&T 5G, Touch presented by Old Spice, Cross & Volley presented by AT&T 5G, Passing presented by Bounty, and The Crossbar Challenge presented by Gillette Labs.
“All of us at MindFly are excited to be working during Major League Soccer’s All-Star Week in Minnesota with one of the most progressive leagues in global professional sports,” said MindFly co-founder and CEO Eran Tal. “We are confident that in partnership with MLS, we will deliver perspectives fans have never seen before.”
