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Inter Milan have announced that they have signed a new agreement with sports channel Affizzionados, who will become the club’s first Regional Partner in Mexico. The partnership will allow Inter to strengthen their presence in Latin America and engage the huge Nerazzurri following over there, which is the second largest in the world.
The agreement will mean that Nerazzurri fans in Mexico will have access to exclusive Inter content and experiences, including the chance to fly to Milan to watch an Inter game in person, stadium tour tickets and shirts signed by the club’s best players.
Luca Danovaro, Chief Revenue Officer di FC Internazionale Milano, said, “We are really pleased to have closed this deal with TV channel Afizzionados. This partnership will allow us to strengthen our presence in Latin America, a location of strategic importance in Inter’s pursuit of brand development on the American continent. It will also mean that we can get closer to our Mexican fanbase, who are one of the most committed in the world, and it rewards our commitment to transforming our club into a real media entertainment company, which creates content for big international broadcasters too.”
Michel Bauer, General Sales Director izzi + SKY, said, “From the beginning, Inter have shown an interest and fondness for Mexico and its people. This partnership represents a unique collaboration which will allow fans to be involved and interact directly with the club. Furthermore, this agreement will give Mexican Afizzionados the chance to experience unforgettable moments and to access exclusive video content every week. We are proud to act as a link between Inter and Mexico, and we hope that this agreement will bring great satisfaction to all those involved.”
The partnership is part of the journey that Inter have been taking towards establishing themselves as a Media Entertainment Company, creating content for big international broadcasters and making fans from all over the world feel more and more part of the club.
