Thursday , June 17 2021

iSportConnect’s Brands eMasterclass to feature New Balance, Hookit & Kindred Group!

More than ever, brands are at the heart of the business of sport. iSportConnect’s Brands Masterclass will provide an exclusive opportunity to engage with thought leaders in a challenging and fast-changing global business.

Join the debate with thought leaders on the future of apps, smart storytelling and other key topics in learning how data can help separate the real digital opportunities from the hype – and the practical limits of data.

The event will be taking place on Thursday, July 1 between 2-5pm BST and you can click on the yellow button at the bottom right of you screen to register interest.

Stay tuned here for the latest speaker updates as and when they happen to keep you up to date.

Tuesday, July 1 – Introducing Our Next Three Speakers

Scott Tilton – CEO, Hookit

A born entrepreneur, Scott invested everything as a child into his first passion…competing in sports. Shortly after college in 2001, his former life as an athlete interconnected with a natural business sense and SponsorHouse was born. The original mission was simple…support and connect athletes with sponsors through the ‘Internet’…the first concept of its kind.

That vision later evolved into Hookit, which pioneered the sponsorship technology and analytics space (Spontech). Today, Hookit aggregates billions of data points from social and digital platforms and leverages artificial intelligence and predictive analytics to provide real-time insights and valuations for brands to quantify and maximize sports sponsorships.

Christian Fizia – Sponsorship Insight and Operation Manager, Kindred

Christian is the Sponsorship Insight and Operations Manager for Kindred Group, a multinational online gambling company with nine brands. He supports Kindred’s key local markets with a data-driven approach to track, measure and evaluate sponsorships, from proposals through to renewals.

Kaitlin Sullivan – Sports Marketing Manager, New Balance

Kaitlin has spent the last 6 years at New Balance, starting as a Contract Coordinator then moving to the Sports Marketing team. She is responsible for instilling ‘Athlete & Partnership Experience’ as the heartbeat of Global Sports Marketing, while serving as the point of contact responsible for connecting cross-functional teams centered around athlete and partnership marketing requests and story-driven needs. Focused on maximizing success of athlete and partnership activation and initiatives from inception to final execution through a digitally-led and data-driven approach.

About our eMasterclasses
Same Masterclass Format, New Platform!

The digital eMasterclasses will take the same format as our physical events:

1. Chatham House Rule, allowing discussions to remain confidential
2. Invitation-only, open exclusively to top-level executives at brands, right holders and broadcasters.
3. Capacity capped at 150 delegates allowing intimate access to key decision-makers.
4. Unique Networking break out sessions to create an intimate & relaxed environment for everyone in the room to connect & exchange ideas, no just the speakers.

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