The Italian Football Federation (FIGC), in cooperation with the stakeholders in Italian football, has launched the anti-discrimination campaign #unitidaglistessicolori (‘United by the same colours’).
Physical characteristics of ethnicity such as skin colour all have the same roots in the three primary colours (cyan, magenta and yellow) and black (the combination of all three in equal intensities). Inspired by this truly original concept, the Italian Football Federation (FIGC), in cooperation with the stakeholders in Italian football, launched the anti-discrimination campaign #unitidaglistessicolori (‘United by the same colours’) on 24 March. Campaign ambassadors have come forward from all branches of the football family: players, coaches and sporting directors, among others.
‘United by the same colours’ was devised by the FIGC’s first antidiscrimination working group, which was set up using funds from UEFA’s HatTrick and football and social responsibility programmes, and comprises representatives of Lega Serie A, Lega Serie B, Lega Pro, the country’s amateur league (LND), footballers’ association (AIC), referees’ association (AIA) and coaches’ association (AIAC), and the federation’s youth and school football department, technical department, women’s football division and Paralympic and experimental football division.
Rich programme of initiatives
This is the first anti-discrimination project developed and implemented in cooperation with all stakeholders in Italian football. It features a rich programme of initiatives spanning much of 2022, from its launch during the March international break through to the summer end-of-season events.
In Rimini on 18 June, for example, the AIAC and a number of speakers hosted a discussion forum entitled ‘The coach’s experience’, in which participants were invited to share their stories, set new objectives and come up with ways of combating discrimination in all its forms. Other events were held during grassroots football festivals and the final rounds of the boys’ and girls’ youth championships organised by the FIGC’s youth and school football department in Coverciano (Florence), Turin, Verona, Bari and Ascoli. More than 1,000 young players and over 2,500 spectators attended the events, which comprised educational and interactive activities on the pitch and on social media platforms.
Similar activities were organised at the FIGC’s Paralympic and experimental football division finals in Novara and at the Giulio Onesti Olympic Preparation Centre in Rome, which attracted large numbers of athletes and spectators alike.