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CONCACAF and Kavak, the leading used car marketplace in Latin America, have entered into a strategic multi-year alliance which will see Kavak become a key sponsor of the CONCACAF Champions Cup (CCC) for the three editions running 2024 through 2026.
Signaling Kavak’s first sponsorship agreement with Confederation-level football, the partnership demonstrates their commitment to the sport in a region that is known for its passion for the beautiful game.
Kavak’s alliance with the CCC comes at a hugely exciting time for the competition with a full reformat, new visual identity and rebranding leading into this current 2024 edition. The tournament includes the best clubs from North America, Central America and the Caribbean competing across a total of 51 matches to be crowned as regional champion, providing a tremendous platform for Kavak to align its brand with the most prestigious club competition in the region.
“We are very pleased to welcome Kavak as a new partner for the CONCACAF Champions Cup, which is the highest level of elite club football in our region,” said CONCACAF General Secretary Philippe Moggio. “This partnership will see Kavak use their extensive reach to engage with fans in Mexico and Latin America and will be of true mutual benefit as the 27 participating clubs battle on the pitch to be crowned as regional champions and qualify for the FIFA Club World Cup”, added Moggio.
Headquartered in Mexico, Kavak will use their extensive reach to engage with fans and stakeholders and support CONCACAF in elevating the CCC to new fans and audiences. The 2024 edition provides a tremendous opportunity for fan engagement with some of Mexico’s biggest clubs participating in the tournament, including Club America, CF Monterrey, Chivas Guadalajara, Pachuca, Tigres UANL and Toluca.
“Over the past 8 years, Kavak has nurtured a strong bond with our consumers, connecting through our shared passion: sports. Joining forces with CONCACAF elevates our journey, extending our presence into the realm of football and, crucially, fueling our consumers’ fervor. It’s an exciting opportunity to showcase our products to fans and propel our brand to new heights,” stated Alberto Tovar, Kavak Global Brand VP.
The CONCACAF Champions Cup, formerly known as the CONCACAF Champions League, is a prestigious annual continental club football tournament organized by CONCACAF. It showcases the best 27 clubs from North America, Central America, and the Caribbean competing from February to June each year, across a total of 51 matches, to be crowned as the CONCACAF club champion. In addition to the regional crown, the CCC winner also qualifies to represent the Confederation at the FIFA Club World Cup.
The rich history of the CONCACAF Champions Cup, with the first edition dating back to 1962, provides Kavak with an array of positive football stories and diverse fan bases to engage with as the two organizations collaborate to drive interest in the tournament to new heights.
