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Kerala Blasters FC has announced the launch of the #YennumYellow Comic Book, a first of its kind project in Indian Football, in association with their Official Kitting and Merchandise Partner, Reyaur Sports. The 48-pages book also includes colourful poster cards, other exciting merchandise and can be purchased from here. The #YennumYellow comic book that features gripping comic avatars of the players and stories of fan favourite heroes was conceptualized and designed by Sportwalk, the Official Comic and Digital Magazine Partner of the club. The Chennai-based sports media and merchandising company that aims to enhance fan experiences across multiple platforms, is one of the fastest growing sports startups in India since inception in 2017.
“Reyaur is delighted to bring Sportwalk onboard with us for our association with Kerala Blasters this season. We are always looking to push the envelope when it comes to creating unique products and we have done the same with the #YennumYellow comic book. I believe KBFC fans will love the comic book and merchandise and can’t wait to hear their feedback on this first-of-its-kind product,” said Bhagesh Kotak, Partner, Reyaur Sports.
“We are excited to work with Reyaur and honored to have been associated with Kerala Blasters for the #YennumYellow comic book project. We have conceptualized and created a 48-page book featuring the cartoon avatars of all the players along with other comic-themed products such a set of poster cards, a sticker, a badge and a colouring sheet for the young KBFC fans. We hope the fans love the product as much as we enjoyed creating it,” said Divakar KS, Founder, Sportwalk.
“As a club, Kerala Blasters FC is always looking at new and innovative ways to engage with its passionate fan base. A comic book was envisioned to provide our supporters with a fun way to learn more about the club, its history, the squad and the activities being carried out by the club. We are really excited with the outcome of the product. This souvenir is a part of our legacy that fans can hold on to for years to come,” said Nikhil Bhardwaj, Director, Kerala Blasters FC.
