ElClásico has once again captured the hearts of LALIGA fans all over the world. The competition’s broadcasters have also joined in to promote the match in their respective countries, making it one of the most anticipated events of the year.
As part of the LALIGA EPICS campaign and taking advantage of the interest generated around the FC Barcelona vs Real Madrid encounter, 42 broadcasters in 132 territories have challenged their subscribers to take part in the ‘ElClásico Xpert’ contest. This consisted of them having to guess which of these 4 players-Modric, Pedri, Vinicius or Lewandowski- had scored the most goals in previous games in ElClásico. Those fans with the most knowledge and passion for LALIGA EA SPORTS were rewarded with exclusive LALIGA prizes.
With more than 50,000 participants and promotional support from the broadcasters, this challenge has been a resounding success on a global scale. The presenters and commentators showcased LALIGA prizes on set, explained how to participate using the QR codes during the match, and even provided additional content on several digital platforms.