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iSportconnect, the world’s largest global private network of sport business executives, has announced that LaLiga and eToro have joined the speaker lineup for the 2018 Brands Masterclass, taking place on September 18 in London.
Grégory Bolle, Head of Global Partnerships and Marketing at LaLiga, and Dylan Holman, Senior Brand Marketing Manager at eToro, are the latest names added to the lineup.
With a strong background in multi-industry strategy and business development, Grégory is a truly global executive at LaLiga who has gained strong operational and client management experience from across Europe, Asia and the Middle East. Prior to joining LaLiga in 2016, Grégory worked for the City Football Group for two years. Earlier in his career, he also performed key management roles at some of the world’s leading advertising agencies including Carat Aegis, Wunderman, Xaxis and GroupM. Grégory’s favourite quote: it always seems impossible until it’s done.
As Senior Brand Marketing Manager at eToro, Dylan leads the company’s landmark partnerships with seven English Premier League football clubs, with each deal paid for via the cryptocurrency, bitcoin. Prior to eToro, Dylan worked in the sports industry for over a decade at companies such as Fast Track, where he delivered both global and grassroots sponsorship campaigns.
More than ever, brands are at the heart of the business of sport. The 2018 Brands Masterclass will engage thought leaders in what is proving to be a challenging and ever-changing global industry.
The programme for discussion will feature topics such as Embracing Transformational Tech, Brands & the eSports Phenomenon and Making New Deals & Making Them Work.
