Saturday , May 8 2021

Ligue 1 to reach new audiences through OneFootball partnership!

Ligue de Football Professionnel (LFP) has, today, become the first professional league to share editorial content via OneFootball.

All Ligue1.com news in English will now be available to OneFootball users around the world, providing LFP with new opportunities to engage with an established, highly engaged and youthful global audience, wherever they are – frictionless and in real-time.

OneFootball, which already has content agreements with some of the world’s leading clubs and national federations including Manchester City, Real Madrid, AS Monaco, the German Football Association (DFB) and the Brazilian Football Confederation (CBF), is designed to provide football fans with non-stop news from their favourite teams. Content will incorporate the Ligue 1 Uber Eats logo to indicate that it is official and will – via a bespoke technical interface – automatically and simultaneously appear on both Ligue1.com and the OneFootball platform.

Additionally, through close cooperation between Ligue1.com and OneFootball’s editorial teams, breaking news can be sent instantly by push notification to all app users or to segmented user groups – even exclusively to Ligue 1 Uber Eats followers. This unique feature not only allows Ligue 1 Uber Eats to engage with fans in real time, but also ensures a high visibility of targeted news articles at user’s fingertips. Alongside the latest Ligue 1 Uber Eats news, OneFootball users will also be able to stay up to date with the official English Ligue 1 podcast, “Le Beau Jeu”, with further joint content initiatives currently under discussion.

Ligue 1 Uber Eats is the first professional league to share editorial content via OneFootball which continues to stream live Ligue 1 Uber Eats action to fans for free from clubs such as Paris Saint-Germain and Olympique de Marseille as the exclusive Ligue 1 Uber Eats broadcast partner in Brazil.

Mathieu Ficot, Deputy CEO, LFP, said, “It is a pleasure for the LFP to become the first professional football league to join the OneFootball network. With more than 224 million fans worldwide, the demand for Ligue 1 Uber Eats content is growing fast. Distributing our high-quality news and podcasts, through the widely-used OneFootball application and website will help us reach our avid international audience.”

Lucas von Cranach, Founder and CEO, OneFootball, “Ligue 1 Uber Eats is one of the world’s most followed leagues and through streaming live games each weekend in Brazil we can see our users have a keen interest and passion to receive greater levels of content. I’m thrilled to welcome LFP as OneFootball’s first league and look forward to strengthening our ongoing relationship.”

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