Thursday , April 15 2021

Motorsport Network, Canal+ & adidas join 2019 iSportconnect Paris Summit line-up!

iSportconnect has announced that Sébastien Audoux of Canal+, Olivier Dufour of Motorsport Network, and Claudio Borges of adidas will be speaking at the second event of this year’s Global Event Series, the 2019 Paris Summit, which will be held on Thursday, July 4.

iSportconnect has assembled a content programme that will bring together thought leaders from premier rights owners and brands to discuss and debate strategic issues impacting the future of the global sports business, including digital content strategies, sponsorship and partnership issues, hosting major events and the future of sporting facilities.

The speaker lineup includes:

  • Brett Gosper, CEO, World Rugby
  • Dan Rossomondo, Head of Global Media & Business Development, NBA
  • Olivier Dufour, CEO France and President of Video & OTT, Motorsport Network
  • Claudio Borges, Global Director of Digital Planning, adidas
  • Sébastien Audoux, Head of Sports, Canal+

Olivier is a seasoned executive in the field of sport business, digital media, OTT distribution, and marketing. He is VP EMEA Operations as well as France CEO at Motorsport Network, an integrated digital platform that is the destination for millions of cars and racing fans, across media, live & experiences, and eSport. Previously Chief Digital Officer at beIN Media Group, he transformed and boosted beIN’s OTT distribution and digital publishing, across all platforms, including social media. Under his guidance, all KPIs soared to record highs, including subscriber base, viewership, ad revenue, and social media reach.

Olivier previously founded OTEK Media Consulting, a practice focused on digital media strategy and products. OTEK supported the launch of many successful B2C digital products, for industry leaders such as Euromedia, beIN SPORTS, France Television, Arte, Orange, French Ministry of Culture, BNP Paribas to name only a few. Earlier in 2002, Olivier founded SkemA, a pioneering start up in the User Generated Video market. Solutions developed at SkemA propelled a new generation of live TV shows, with users’ videos at their heart, for many different broadcasters. He sold his equity to investors in 2007. Olivier started his career with telco Orange and Sofrecom, where he successfully launched some of the very first digital content distribution platforms.

In his role at the French TV channel, Sébastien handles all digital content output on social media and on the company’s proprietary platform, MyCanal. Last year, Sébastien launched the first dedicated social talk show, #LePetitDebrief, reviewing the football week live and exclusively on Facebook, Twitter and Dailymotion. Since then, Canal+ has launched a second successful show called #LesPetitsPronos, which examines football betting.

Claudio is the Global Director of Digital Planning at adidas. His team is responsible for planning seasonal and campaign strategies across online touchpoints and developing digital standards to be rolled out across all adidas global markets. His team also works together with Sports Marketing to define the best set of digital rights to be included in global asset deals. Previous to adidas, Claudio Borges spent 8 years with Manchester City Football Club and City Football Group leading the group’s fan relationship marketing strategy.

With a maximum of 150 invite-only delegates, iSportconnect provides an agency-free opportunity to network with influential senior-level sports business executives.

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