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MP Birla Cement has announced its partnership with defending Indian Super League champions ATK Mohun Bagan for the upcoming ISL-7.
MP Birla Cement, the umbrella brand of the cement division of Birla Corporation Limited, flagship company of the MP Birla Group, had partnered Mohun Bagan AC in the I-League for three seasons from 2017 to 2020.
ATK Mohun Bagan has a rich heritage and legacy, with a huge fan following all over the country and even across the world.
“They stand for zeal, enthusiasm and energy, which are also the qualities MP Birla Cement stands for,” a company statement said while announcing its extension of ties with Mohun Bagan, which now is ATK Mohun Bagan after the ISL champions ATK and I-League winners merged to play India’s top tier football championship.
“This tie-up is a significant step in the world of sports for Birla Corporation Limited. Active participation in the world of sports is expected to drive visibility for the brand significantly amongst its target audience.”
Commenting on the association, Dev Banerjee, President, Sales & Logistics, Birla Corporation Limited, said, “We are delighted to partner India’s premier football club ATK Mohun Bagan. Football is fast growing in popularity in India and ATK Mohun Bagan will play a significant role in promoting the sport and its popularity. We are happy to partner them in this journey.”
ATK Mohun Bagan CEO Raghu Iyer said, “We are delighted to be partnering an esteemed brand like MP Birla Cement. We are certain this is the beginning of a long and fruitful relationship.”
The MP Birla Cement logo will be visible on the right side of the chest of the team kit.
We are delighted to announce MP Birla Cement as our Associate Sponsor for the 2020-21 Season! 🤝#ATKMohunBagan #Mariners #JoyMohunBagan #IndianFootball #MPBirlaCement pic.twitter.com/4Az6V5f2CN
— ATK Mohun Bagan FC (@atkmohunbaganfc) November 11, 2020
