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FC Schalke 04 will start the second half of the season with a new sleeve sponsor. Mulex GmbH, who make innovative kitchen products and have developed these successfully, have risen from being a client for hospitality and boxes to become a premium partner of FC Schalke 04. They will first be the Royal Blues’ sleeve sponsor for the duration of the second half of the 2023/24 season.
The company, which has been based in Gelsenkirchen for more than 27 years and has been producing high-quality household goods since 1997, has been Schalke’s hospitality partner since the beginning of the current season and has had a box at the VELTINS-ARENA since then. Mulex GmbH will receive extensive advertising and marketing rights – both in and around the stadium – as part of the new premium partnership. The partnership is set to be extended following the conclusion of the second half of the season.
Matthias Tillmann, S04’s CEO, is pleased about the significant expansion of the partnership with the company from Gelsenkirchen: “The fact that a hospitality partner in the form of Mulex GmbH is now becoming FC Schalke 04’s sleeve sponsor and premium partner is particularly pleasing and just shows how the club is like a real family. The company is firmly rooted in our home town Gelsenkirchen and has become part of our region. Therefore, we want to shape the upcoming period at Schalke together. We have to thank Mulex for placing their trust in us and we’re looking forward to the exciting partnership.”
Mr. Akyol, CEO of Mulex GmbH, said with regard to the sponsorship: “Schalke through and through. Our hearts have beaten for our club FC Schalke 04 since the very start. The sponsorship is a dream come true. We can support ‘our’ club actively as a sleeve sponsor. ‘It must come from the heart to have an effect on the heart,’ Goethe once said. We’re looking forward to working together and we’d like to thank FC Schalke 04 for putting their faith in us.”
When Mulex GmbH was founded, they had their headquarters in Solingen. They were then quickly relocated to Gelsenkirchen however, as CEO Mr. Akyol is from there. That is where operations have taken place since, with an additional warehouse of more than 4,000 sqm very close to the VELTINS-Arena. The focus of the Mulex product range was initially on cutlery, but many more kitchen products and categories have been developed over time due to large customer demand. Quality and durability with care for the products is the mantra. Among other things, this includes the Mulex plate grill, the much sought-after Mulex cookware, the energy-saving tea-makers and samovars, extra-sharp kitchen knives, decorative glasses and a range of crockery, as well as accessories for the kitchen and home.
