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Nike designs for kits at a level that understands global football’s massive influence on local culture. Maybe no other sport has the scale of the beautiful game, whether that scale measures fandom or the environmental footprint it leaves behind. By both measures, Nike serves a new generation of global football fans by combining attentive, original club designs with lower-carbon materials.
In designing for the future through Move to Zero, Nike uses recycled polyester made from plastic water bottles, an approach the company has used to produce its football kits since 2010. Recycled polyester reduces carbon emissions by up to 30% compared to virgin polyester, helping to lessen the kits’ environmental impact.
Of course, Nike’s creativity in kit design is still front and center. The away kit designs highlight different touchpoints of each club’s identity through local lore, symbolic architecture, rich colour palettes and more. Nike football kits comment on the culture for the modern fan, here and now.
A purple colour palette for FC Barcelona’s away kits provides a modern, progressive look for the club’s road matches. The red and blue trims are in line with Blaugrana tradition, and the phrases “tots units fem força” and “totes unides fem força,” which translate to “together stronger” in female and male verbal forms, are embossed within the side stripes to signify the city’s unity around the club. Symbolically, the colour purple is used to highlight gender equality; the kit is included in Barça’s “More Than” campaign to represent the club’s commitment to women’s football and to female leadership in the sport.
“I think our younger fans are going to love it, it’s so fresh and different from anything I’ve ever seen,” says midfielder Aitana Bonmati. “In every look you find more intricate details; it’s the perfect uniform for representing this amazing club with its rich history.”
The monochromatic crest reflects different colours depending on the view. A rainbow thread within the shirt borrows from the badge, while Senyera-inspired bars of yellow and red complete the neckline.
