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Indian Super League franchise NorthEast United FC (NEUFC) and Taiwanese handset maker HTC have renewed their agreement with HTC continuing to be the principal sponsor of NEUFC for the third straight year.
Commenting on the development, NEUFC Owner and Bollywood Actor John Abraham said: “I feel a strong connect with the brand’s (HTC) focus on substance, style and innovation, which has enabled it to grow its connect with the youth and I hope we can have a long term association to bring about a resurgence in Indian football.”
HTC President (South Asia) Faisal Siddiqui said, “The ISL has been successful in capturing the mind-share of the masses in India’s cricket-dominated sports milieu. We are proud to be a part of this initiative to revolutionise Indian football. Our best wishes are with the team as they play at the inaugural match on their home ground Guwahati on October 1.”
The championship, which is entering its third year, will kick off on October 1 with NorthEast United FC taking on Kerala Blasters at the Indira Gandhi Spors Complex in Guwahati and will culminate on December 18 with the final.
NorthEast United FC is looking looking forward to an exciting ISL-3 with players like marquee Didier Zokora of Ivory Coast, teenager Lallianzuala Chhangte, who is the second youngest goalscorer for India in his debut game; and experienced goalkeeper Subrata Pal who recently received the Arjuna Award.
