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Nubank, one of South America’s largest digital retail financial institutions, was announced today, November 18, 2021, as an Official Regional Supporter of the 2022 FIFA World Cup – Qatar. The agreement covers the South American market and will provide the digital banking giant with a unique opportunity to engage with audiences in the region.
“FIFA and Nubank both believe in the power of sport to bring people together,” said FIFA Director of Commercial Revenues Nick Brown. “Like all FIFA World Cups, the tournament in 2022 will be a fantastic celebration of football. We are excited to work together with Nubank to bring the joy of a FIFA World Cup to the South American market and unite fans in the region.”
“We think no one is more passionate about the beautiful game than the people in our region. That is why we want to be part of this moment and invite everyone in South America to live the excitement of a new FIFA World Cup,” said Nubank Chief Marketing Officer Arturo Núñez.
“We will contribute to making this celebration even more extraordinary for everyone with exciting initiatives that will bring people together to feel the emotion that only a FIFA World Cup can bring. At Nubank, we do things differently, and this will be no exception. Our goal is that, in every corner of South America, people will feel and live the excitement of the FIFA World Cup.”
Nubank will have access to tournament tickets, brand assets and archive content to develop promotions and additional opportunities to engage audiences in South America in the run-up to the 2022 FIFA World Cup – Qatar.
The 2022 FIFA World Cup – Qatar will take place from November 21 until December 18 in eight stadiums around Qatar.
