iSportconnect has announce that their 2019 Digital Masterclass will be held on Wednesday, June 26 in the City of London.
The Masterclass will look at the world of digital to reach and engage with fans throughout the event lifecycle, hearing from expert speakers sharing their experiences of communicating with their target audiences. With the actual field of play action making up such a small window of fan engagement, how do you keep the conversation with fans going outside of the live event experience? Given the rapid development of new technologies and channels available to speak to fans, how do brands keep up? Are your strategies to keep up with the changes robust and nimble enough while staying effective and relevant in an ‘always-on’ and competitive fan environment?
The Masterclass will also look at how the individuals within the sports universe are taking the power of social media and digital channels to speak about causes and issues affecting the world of sport, and for the very first time, we have Olympic medalists sharing their experiences and insights on their abilities to influence the very core of sport through digital.
Callum Skinner is primarily known for his achievements in the Rio de Janeiro Velodrome when at the 2016 Olympics he claimed a gold, silver medal and an Olympic Record. After retiring in 2018, Callum is now Lead Athlete for Global Athlete – the athlete-led Movement for positive change in sport -and Head of Athlete Safety at Science in Sport, the first of its kind within the sports nutrition industry. Callum’s role is to see how they can further improve on our already industry leading quality controls. He will also help promote the extensive steps they take in providing a safe product to their athletes. In recent years, Callum has been a prominent voice on anti-doping, featuring on CNN, BBC and delivering a speech on clean sport reform at the White House. Callum also sits on both the Team GB and U.K. Anti-Doping Athletes Commissions. His skills lie in his knowledge and communication, and his ability to deliver a clear message on a very complicated and serious issue. He is widely considered one of the leading reformist-minded athletes worldwide, and has been a central figure in the recent uprising for athlete-led change to sports governance.
Rob Woodhouse has worked in the sports industry for 25 years, having previously represented Australia in swimming for 10 years where he won medals at Olympic & Commonwealth Games. The founder of Elite Sports Properties (now TLA Worldwide) in Melbourne in 1996, Rob has personally managed more than 30 Olympic & Paralympic champions in Australia & Great Britain. Rob currently represents British Olympic & Paralympic champions including Becky Adlington, Sir Chris Hoy, Adam Peaty & Richard Whitehead. Rob is also the General Manager of the London Roar team in the newly created International Swimming League which starts in October.
Hosted by leading Global Sports Communications expert, Ben Nichols (of Ben Nichols Communications), the Masterclass will feature a maximum of 150 invite-only delegates. iSportconnect provides a media/agency free opportunity to network with influential senior-level sports business executives.