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In addition to its highly impressive sporting achievements, Bayer 04 Leverkusen can currently also report remarkable success on a business level.
The Bundesliga club have gained another partner in the form of international sports travel provider P1 Travel. For the duration of one season, P1 Travel will be a partner in Bayer 04’s Business Club and will therefore have a season ticket allocation in the general public area of the BayArena in Leverkusen.
The cooperation with P1 Travel enables this year’s participant in the UEFA Europa League to make targeted contact with fans from other European countries and to create enthusiasm for the Werkself. “We are very pleased to have won P1 Travel as an official partner in the Business Club, who will be an excellent addition to Bayer 04 Leverkusen’s partner structure,” emphasised Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04. “We have numerous supporters and fans from other European countries. We want to give them a great football experience and are therefore looking forward to great crowds together at the BayArena.”
Rick van Gogh, Partnership Manager at P1 Travel, added, “We are very proud to welcome Bayer 04 Leverkusen, another German football club, to our international portfolio this 2023/24 season. The fact that we both have the confidence to take this step is a promising factor for the future and we look forward to a good cooperation.”
