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Sports company PUMA has unveiled the new PSV Eindhoven Away kit to be worn by the men’s, women’s, youth teams and eSports teams in their respective competitions for the 2020/21 season. The PSV Eindhoven Away kit is a celebration of PSV‘s connection to music and was revealed with a special track and music video by Fresku.
The subtly applied sound wave graphics on the striking blue jersey symbolize PSV’s strong connection to the local music artists of Eindhoven and the city’s rich heritage in music. One of Eindhoven’s most famous artists is hip-hop star Fresku. In tribute to the city and PSV, Fresku created a music track and video teasing the new Away jersey. The jersey was gradually revealed in relation to the number of streams of the song. This is the world’s first jersey reveal unlocked by streams.
The music video features PSV player Cody Gakpo and other key PSV players. The entire track was released on July 24 on Spotify, and the music video is now available on YouTube!
