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Real Madrid and Nivea Men have renewed their global sponsorship agreement until 2025. Florentino Pérez, President of Real Madrid; Oswald Barckhahn, Member of the Executive Board of Beiersdorf / Europe and North America; and Grita Loebsack, President of Nivea, were present at the event, which took place at Real Madrid City.
Now in its tenth year, the partnership will continue for the next three seasons and covers over 70 countries.
Real Madrid’s Director of Institutional Relations, Emilio Butragueño, commented, “Our players very much enjoyed the partnership with Nivea Men, since these products are part of their daily routine. We’re looking forward to strengthening our partnership even more over the coming seasons.”
Grita Loebsack said “It brings together two champions with a global reach. We will take an even more digital approach in the future, exploring new channels and learning from each other. We want to bring the skincare experience to all generations on and off the field at the same time.”
Oswald Barckhahn also welcomes the partnership: “I’m extremely pleased that our successful partnership with Real Madrid will continue. Around the world, 55% of men are football fans which makes it the most popular sport in many of our key markets. This partnership provides a unique opportunity for Nivea Men to reach out to our target group with our expertise in grooming and skincare.”
Among the aims of this partnership, over the coming years, will be to strengthen the digital activities for consumers and fans. The goal is to create more appealing content for young people through a new platform based around the values of Nivea Men and Real Madrid.
