Tuesday , March 19 2024

Sculptural design & graphics for new Macron-made Real Sociedad home kit!

Real Sociedad, after a successful La Liga season and gaining access to the group stages of the next UEFA Champions League, are already looking towards the future. The San Sebastian-based club has unveiled their new ‘Home’ shirt for next season, which, in addition to the Spanish La Liga, will be used in Europe’s top club competition.

Txuri-urdin will wear the new match kit in their final league game, the big home match against Sevilla, the latest winners of the Europa League. This is a new shirt, which, while respecting the club’s Basque tradition and identity, offers innovative graphics and stylistic solutions along with a message of sustainability and respect for the environment. The kit is made with an Eco Fabric, a 100% polyester fabric that comes from recycled plastic.

Real Sociedad’s new Home shirt features distinctive blue vertical stripes on a white background, with a polo collar and sleeve edges in navy blue knitwear. The peculiarity of the vertical stripes that characterise this shirt is the presence of shaded graphics, which reproduce sculptural shapes with a slight 3D effect. The inside nape of the neck is customised with the same design as the jersey, including the club logo, the Macron logo, and the words ‘Designed in Bologna’, certifying and highlighting how each garment is conceived, designed, and developed in Macron’s Headquarters.

Another personalisation can be found in the tape inside the collar, with the words WE ARE REAL repeated and interspersed with the company logo. On the right side of the chest, in white, is the Macron Hero; while on the left side is the Real Sociedad crest. On the back neck, in silicone, is the Ikurrina, the Basque flag. The shorts are white with navy blue drawstring. The socks are white with a blue upper border featuring two horizontal white and blue stripes, while in the middle there is a wide blue band with a narrower blue one. At ankle height the Macron Hero, on the calf the acronym RS.

The jersey has a Slim Fit and is made out of Eco Softlock fabric. The presence of the back panel in Eco Micromesh and the Eco Mesh inserts ensure the garments maximum lightness and perfect breathability.

(Report & Photo courtesy Macron Press Release)

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