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Seven of Europe’s less celebrated national teams are wearing football kits funded by a UEFA scheme that recognises the importance of football in inspiring a nation – on and off the field of play.
Few things inspire national pride like the national team’s football shirt – whether it’s worn by the players on the pitch or fans cheering from afar.
Most countries’ proudest football moments are synonymous with an iconic football strip worn throughout a successful tournament – France in 1984, Netherlands in 1988, Denmark in 1992 or Spain in 2008 – they are part of footballing folklore.
“National football teams are a crucial source of national identity,” said UEFA president Aleksander Ceferin. “They often reflect a country’s footballing philosophy and are a catalyst for national unity by bringing together fans from across that country.”
Smaller national associations
UEFA’s Kit Assistance Scheme ensures all its member associations have access to kits – both training wear and matchday clothing – that properly reflect their national identity,
“UEFA’s relationship with its national associations is a cornerstone of European football,” added Ceferin, “we have been delighted to respond to requests from smaller national associations for help in providing new kits for their national teams.”
Seven European teams will be sporting new kits secured with UEFA funding during the UEFA Nations League matches from October 10-14, 2020.
Which nations benefit from the Kit Assistance Scheme?
Seven teams are supported by the initiative during the 2020-2022 cycle.
Andorra
Belarus
Cyprus
Faroe Islands
Liechtenstein
Luxembourg
San Marino
Who makes the kits?
Macron, based in Bologna, Italy, is the official supplier for the Kit Assistance Scheme in this period. They were selected through a tender process, which emphasised quality, product, range, discount rates, kit customisation, commitment and merchandising opportunities.
Fees are paid by UEFA with no costs for national associations.
