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Sweden’s all-time top scorer Lotta Schelin has been named as an ambassador for the UEFA Playmakers programme at a special UEFA European Women’s Under-17 Championship event.
The Playmakers programme unveiled its first-ever ambassador in Malmo, marking a significant milestone for the grassroots initiative as it continues introducing young girls across Europe to the beautiful game.
Schelin possesses an impressive tally of 185 caps and a record 88 goals for Sweden, as well as three UEFA Women’s Champions League winner’s medals. Beyond her on-field achievements, she passionately advocates for the growth of the sport, making her an ideal ambassador to inspire young girls to embrace the game.
Lotta Schelin, UEFA Playmakers ambassador, said, “I’m honoured to be part of the UEFA Playmakers family! Witnessing the sheer joy and excitement of so many young girls here in Malmö is incredibly inspiring. If I can play a part in sparking their interest in football, helping them take those first steps onto the pitch, that’s already a huge victory.”
Nadine Kessler, UEFA Managing Director of Women’s Football, said, “Lotta is a legend of the game and we are delighted to have her as part of the Playmakers team. She embodies the spirit of our programme, and her involvement will undoubtedly empower more young girls to embrace football with joy and determination!”
The announcement came at a special Playmakers session in Malmö, host city of this year’s UEFA European Women’s Under-17 Championship final. The event, held at the tournament fan zone, offered parents, girls and supporters a glimpse of the programme, which combines football activities with the magic of Disney storytelling. Swedish star Schelin spent time with fans, signing autographs and meeting with local youngsters, specially invited by the Swedish Football Association (SvFF).
