Liverpool FC and AXA have expanded their partnership to include the naming rights of the Reds’ new Training Centre in Kirkby. The state-of-the-art facility will be officially known as the AXA Training Centre and marks the club’s first training complex naming partner. The renewed agreement will see AXA expand its …
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AXA has been named as the new Liverpool FC’s official training kit partner for 2019/20 season. This partnership is cemented in AXA’s new brand promise: Know You Can. To launch the new partnership, AXA branding will feature on the Reds’ new collection of New Balance training apparel next term. Thomas …
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AXA reignites its sponsorship strategy with a multi-year partnership with English Premier League giants Liverpool FC sees AXA become the club’s Official Global Insurance Partner. In addition to providing excellent global brand visibility and raising AXA’s profile among sports fans around the world, the partnership is particularly good news for …
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