Sports merchandising is a challenge so peculiar in the Indian market that companies, both foreign giants and domestic aspirants, have found it hard to find a formula that could guarantee success. In today’s edition of the SportsKhabri Podcast, we’re joined by Arunava Chaudhuri and Vivek Sethia to discuss the many …
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Macron is making its debut in Erovnuli Liga, the top division of Georgian football. Starting from the 2023 season, due to the kickoff of the National Championship in March, the Macron Hero logo will appear on the shirts of Dinamo Batumi, one of the country’s top football clubs. The partnership …
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Paris Saint-Germain and Jordan Brand today announce their fourth kit for the 2022/23 season. The black and gold jersey highlights the club’s commitment to the city of Paris, which inspires every design. The men’s first team players will wear the shirt for the first-time during tonight’s friendly match and against …
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Today, adidas is presenting its first product collection for the Italian National Football teams, created in collaboration with the Italian Football Federation (FIGC). Starting from January 1, 2023, as previously announced, adidas is the official partner of the Italian Football Federation (FIGC) and outfits all the Italian national teams (men’s, …
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Starting this season, the Macron Hero logo will be seen on the shirts of FCI Levadia Tallinn, the club that plays in the Premium Liiga, the top division in Estonian football. Under the new partnership, Macron will supply match kits and technical teamwear to the ‘Green-Whites’. The team’s nickname derives …
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The kit of your local team is always more than just another item of sportswear: it represents a sense of shared history, identity, local area and, most importantly, community. Clubs like Queen of the South FC, but not only, have chosen to use this symbol of belonging to deliver a …
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Global sports company PUMA and Manchester City have today unveiled a special Chinese New Year Collection to celebrate the year of the Rabbit. The 2023 collection features a stunning limited-edition jersey, jacket, track pants and t-shirts that combine club heritage with references to Chinese culture that reach all the way …
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Erreà Sport has always stood out for its sophisticated, innovative creations, without ever neglecting the community they represent. This is why the new limited-edition shirt created by Erreà for Delfino Pescara pays tribute to Gutha, a sport’s shop in the city in the Abruzzo region. In the classic colours of …
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Erreà Sport and Queens Park Rangers have announced the extension until the end of the 2025/26 season of the technical sponsorship agreement between the Parma based company and the West London club. QPR’s replica kits for the duration of the new term with Erreà will be 100 per cent bespoke …
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Bologna FC 1909 has chosen the break in the championship to present a fourth match shirt designed by Macron in collaboration with Elisabetta Franchi, the Bologna-born stylist and owner of the fashion house which bears her name, one of the most successful on the Italian and international market today. Style, …
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Arunava about Football A look at football & the world through my eyes!