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New Balance has released a limited-edition Lunar New Year collection for Italian Serie A side AS Roma. The eight-piece bespoke line has been designed in celebration of the Year of the Tiger and features a graphic t-shirt, hoodie, 237 trainer and football. Off-pitch items including a cap, bobble hat and …
Read More »Raheem Sterling and New Balance release Jamaica inspired boots!
Raheem Sterling and New Balance have collaborated on a limited-edition football boot that celebrates the England international’s Jamaican roots. Designed in tribute to Raheem’s love for the island and how it has inspired him throughout his incredible football journey, the Furon v6+ Jamaica edition is a festival of pride. Additionally, …
Read More »New Balance reveals AS Roma 2021/22 third kit!
New Balance has revealed AS Roma’s bespoke Third kit for the 2021/22 season. Revisiting the club’s long association with the Lupetto. The iconic wolf emblem first featured on the jersey in 1978 and has become an integral part of the club’s identity. The main body of the kit is introduced …
Read More »New Balance welcomes Tim Weah to the brand’s roster!
Global athletic giants New Balance announced that US and LOSC Lille star Tim Weah has signed a multi-year sponsorship deal with the brand. Born and raised in Brooklyn, NY, Tim is one of America’s brightest prospects in global football, having crafted his skills in both the U.S. and European football …
Read More »New Balance has revealed a bespoke Fourth kit – AS Roma Edition!
New Balance has revealed a bespoke Fourth kit – AS Roma Edition for the 2021/22 season. The new design revisits the iconic badge that appeared on Giallorossi shirts between 1997 and 2013, during which lo scudetto, two Coppa Italia and two Supercoppa Italiana were won. An eye-catching twist on AS …
Read More »New Balance reveals first-ever branded AS Roma shoe!
New Balance has collaborated with AS Roma to create a special edition 997H shoe – a first for the Italian Serie A giants. Introduced in a striking yellow and red palette, the New Balance 997H features La Lupa on the inner sole, whilst the iconic Club badge is also added …
Read More »New Balance & AS Roma launch new 2021/22 season away kit!
AS Roma have unveiled the club’s New Balance away kit for the upcoming 2021/22 campaign. The new shirt draws inspiration from the club’s design for the 1978-79 season, which marked the beginning of one of the most successful chapters in the Club’s history. Mirroring the atmosphere of the Curva Sud …
Read More »New Balance reveals Athletic Bilbao 2021/22 home strip!
New Balance has revealed Athletic Club Bilbao’s unique home kit for the 2021/22 season. A modern take on the iconic racing red and white vertical stripes, the new Los Leones jersey incorporates a diagonal feature print graphic in recognition of the Club’s influence. Mirroring how Athletic Club’s identity is felt …
Read More »AS Roma launch first New Balance 2021/22 home kit!
AS Roma have unveiled the club’s New Balance home kit for the upcoming 2021/22 campaign. The shirt, the first collaboration between the club and world-renowned sports manufacturer, is a bespoke design for the Giallorossi that introduces a timeless interpretation of the club’s signature look. The club’s famous colour palette is …
Read More »iSportConnect’s Brands eMasterclass to feature New Balance, Hookit & Kindred Group!
More than ever, brands are at the heart of the business of sport. iSportConnect’s Brands Masterclass will provide an exclusive opportunity to engage with thought leaders in a challenging and fast-changing global business. Join the debate with thought leaders on the future of apps, smart storytelling and other key topics …
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