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The Asian Football Confederation (AFC) has today announced the renewal of its partnership with KDDI, a leading telecommunication service provider in Japan, for the rights cycle from 2021 to 2024.
The extended regional sponsorship deal encompasses the final round of the AFC Asian Qualifiers – Road to Qatar featuring the Continent’s top 12 national teams, and Asia’s flagship men’s national team competition – the 2023 AFC Asian Cup – China, among other major national team tournaments.
As an established partner of the AFC, KDDI will leverage its rich history of supporting Asian football and continue to bring exciting experiences to the fans of AFC national team football in Japan.
Dato’ Windsor John, the AFC General Secretary, said: “We are delighted to renew our regional partnership deal with KDDI, who have been a strong supporter of the sport in Asia and Japan.
“This deal demonstrates the incredible appeal and stature of the AFC’s competitions, and we are confident KDDI will continue to use its technological expertise to deliver innovative experiences to the passionate fans of Asian football.
“We look forward to working in close collaboration with KDDI, a valued partner who shares the AFC’s belief in the power of football to create a lasting impact among fans and consumers.”
Makoto Takahashi, President & Representative Director of KDDI: “KDDI’s corporate philosophy is to ‘contribute to the development of an affluent communication society’.
“We have been striving to improve the spectator experience of various sports, including the development of communication networks and infrastructures. By utilising our advanced technologies, KDDI will continue to assist the sports industry through spectator experiences and communication services.”
