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The first ever LaLiga Summer Tour, the platform created by LaLiga to take LaLiga pre-season matches to different parts of the world, comes to an end following a successful visit to North America. In total, more than 100,000 fans experienced the passion of the LaLiga clubs at stadiums in Guadalajara, Monterrey and San Francisco.
The tour featuring Atlético de Madrid, Real Betis, Real Sociedad and Sevilla FC brought LaLiga fans in Mexico and the United States together at four matches: ElGranDerbi, held at the Estadio Akron in Guadalajara (Mexico); Atlético de Madrid – Real Sociedad, played at the Estadio BBVA in Monterrey (Mexico); and two matches staged at Oracle Park in San Francisco (USA): Real Sociedad – Real Betis and Sevilla FC – Atlético de Madrid.
In total, more than 100,000 fans packed the stands of the three stadiums with more than 30 different activities involving LaLiga sponsors, including a visit to EA SPORTS headquarters in San Francisco. There were also events with Sorare, Verizon, PUMA, Golball, CHUBB, Motorola and Camarena which included players. In addition, the clubs visited local teams such as the Golden State Warriors and the San Francisco 49ers.
LaLiga Summer Tour perfectly complements LaLiga North America’s strategy to expand the fan base of the competition and clubs in the United States and Mexico, in attracting a young and multicultural audience. In partnership with Relevent Sports, the leading football media and events company in North America, LaLiga Summer Tour was the largest and most comprehensive tour ever organised outside of Spain.
For Boris Gartner, CEO of LaLiga North America, “this first edition of the LaLiga Summer Tour serves as an opportunity to see the passion at our clubs’ matches outside Spain and as a foundation for the next editions. It’s a crucial move in demonstrating and reinforcing LaLiga’s international expansion, both in Mexico and the United States, which are two strategic territories for the majority of LaLiga clubs. We will keep working to bring the competition even closer to our fans and continue to create initiatives – such as the LaLiga Summer Tour – to bring the best clubs to North America.”
