UMBRO, one of the largest sporting goods brands in the world, is the new supplier of sports equipment for Brazilian club side Cruzeiro EC. The partnership, one of the most awaited and commented in Brazilian football since the beginning of the year was confirmed on Monday, April 25 by the clubs board.
UMBRO and Cruzeiro will debut the new Blue home kit in the first round of the Campeonato Brasileiro in which Cruzeiro EC will face Coritiba on May 14.
“I want to welcome Umbro here to Cruzeiro. I’m sure the quality of the material and the greatness of the company, will be a success both in winning titles as in the sale of sporting goods, since it was an old Cruzeiro desire to have the brand in our club, “said the president of Maior de Minas, Gilvan de Pinho Tavares.
The club previously held a deal with kit supplier Penalty, which was due to expire in December 2017, but has been terminated early. The deal with UMBRO is until December 2019.
“We are in an upward trend, present in times of great expansion. This partnership with Cruzeiro is a great opportunity to strengthen and gain space, not only in the mining state, but across the country,” said Eduardo Dal Pogetto, Sports Manager Marketing Dass Group, the company responsible for managing UMBRO in Brazil.