More than a year has passed since VfL Wolfsburg launched their own start-up initiative in order to support up-and-coming companies entering the market with smart, innovative ideas for the future. The Green-and-Whites can now welcome a new member to the fold in sports technology company iotis GmbH, who have entered into a development partnership with the Wolves which aims to combine the digital world with active exercise promotion. The Hanover-based start-up specialises in a particularly fascinating field, namely the development of smart footballs.
“Significant for football of tomorrow”
This is not about eSports, but about fitted electronic equipment in real-life footballs. Cutting-edge sports science involving integrated sensor technology, which in turn features complex algorithms and so-called ‘machine learning’, supports clubs in their everyday training routines. The company is developing similar solutions for other sports – including table tennis and golf – but smart footballs are setting the pace.
“It’s a very interesting subject matter for us,” head of VfL Erlebniswelten Marko Kresic said of the partnership, which will be headquartered at the VfL Football School. “We’re convinced that technologies like this will play a significant role in shaping the football of tomorrow. We’re therefore enormously excited about the mutual findings from the project’s development phase.”
Competing with like-minded individuals
Smart footballs not only guarantee an improvement in performance levels – the main purpose of the technology is to take part in football games involving digitally connected, like-minded individuals. A specially designed training app not only allows users to view data and draw relevant conclusions in real time but also share their progress and results, thereby increasing their visibility.
“To us, the importance of smart footballs to the future of the game is irrefutable,” said Christian Sist, CEO of iotis GmbH. “Playing against one another and receiving direct feedback regarding your own football skills not only gives you the motivation to keep improving, but also preserves football’s appeal in the digital age. The partnership with VfL Wolfsburg offers the perfect framework for this.”